Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits (increased conversion rates) across their entire lead generation and sales cycle.? Benefits ranging from ranking higher on search engines, higher amount of qualified leads, more engagement during the sales process, more time spent on websites and increased brand awareness to name a few.
If one of your marketing goals is increased search engine rankings, Google, and other search engines, put more search engine ranking value on online video so video will help you move higher up on search engine rankings so prospective customers can find you.? Consumer behavior quickly reveals the power of online video on increasing lead conversion.? Immediately after viewing a company?s video, buyers are 40% more likely to visit a company?s website or contact a company via phone (eMarketer, Jan 2011).
Your website video production will also help you to nurture those leads and make them more sales ready.? Website videos let decision makers research your company on their own time and still get a direct communication from you.? The end result is that they more clearly understand the value proposition of your business, who you are as people (build relationships) and how your product or service will fit their needs.
Sales videos can also be used in deals that involve multiple decision makers and have a long sales process (six months or longer).? The goal of these business-to-business sales videos should keep multiple decision makers engaged with the sales team by giving them examples of your firms skill sets and capabilities ? just like you may do now with white papers and case studies.?Busy decision makers will appreciate your online sales video production because it will be easier, and quicker, for them to gain the insight they need in a more personal presentation.
So online video is just an integral piece of your overall sales process.
But what types of videos do you create and what fits best into your daily sales and marketing routines?? Check out this video that talks about what type of content makes for the best online videos for your company -
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Once a year solar owners across the US come together and allow the public to tour their homes, businesses and solar and energy efficient buildings. That time is now. And this year there?s an added bonus, a sweepstakes with nearly $4,000 in prizes!
While officially the National Solar Tour takes place on Oct. 6, 2012, depending on where people live in the U.S. (and actually across the world), the tour could be taking place on a different day. Either way, as an added incentive for attending a local tour participants can register for the National Solar Tour Sweepstakes as part of the 17th annual National Solar Tour. The grand prize of the sweepstakes is a $2,500 gift certificate to a home improvement store. Second prize is a $1,000 gift certificate. And three, third place prizes will consist of Goal Zero Guide Plus solar-powered mobile battery charging kits, according to the American Solar Energy Society (ASES), which puts on the annual event. To enter into the contest people can go to the ASES site here or by scanning QR codes in the tour.
The tour is an opportunity for people interested in going solar to check out how others in their community have done it. And homeowners and installers are on hand to discuss the installation process, how the system or systems work (some homes or buildings have additional renewable energy features like solar hot water, heating and cooling, wind, geothermal heating and cooling, superinsulation or other features) that make the buildings stand out and more sustainable.
The tour has grown in size and popularity each year. ?More than 5,000 building owners open their doors for the tour this fall, in nearly every state and in every climate, from the sunny Southwest to the snowy Northeast,? said David Hill, chair of ASES? Board of Directors. ?We expect more than 160,000 people to tour the open-house buildings this fall. Tour visitors have dedicated the better part of a Saturday to see what their neighbors are doing with solar power.?
This year over 3,200 communities will host solar tours. Some started as early as Sept. 22, but the majority will occur this and next weekend. For instance, the Denver Area Sustainable Living Tour and the 2012 Coconino County Sustainable Building and Water Conservation Tour take place this Saturday. Meanwhile the Green Energy Ohio Tour runs from Oct. 1 to Oct. 7, as do some others. If you?re interested in participating in a local tour, you can see where a tour is happening near you by clicking here.
The valuable Renoir painting found at a West Virginia flea market two years ago was apparently stolen from the Baltimore Museum of Art in 1951.?Museum director?Doreen Bolger tells the?Washington Post that an FBI investigation is underway.
The month of October is Breast Cancer Awareness Month.? Help Eagle Hardware raise awareness and you could win FREE product for your pet!? Dress your pet up in pink during October, take a picture of your pet, and send it to us using the contact form below.? This will enter you to win a FREE bag of pet food, your choice!? Winner will be notified in early November via email.
Apple released iOS 6 this week, bringing a handful of new features to iPhones, iPads, and iPod touches. While they defined many of the flagship features, several were left unsaid. These are our 10 favorite secret features in iOS 6. 
Pull to refresh is one of the greatest gestures that Apple took next to forever to adopt. iOS 6 finally allows you to pull down to refresh your mail accounts and various other data sources. Ignore the reload button and start swiping down.
Some people love their emoji?the cute icons you can add to messages, emails, or really anywhere that accepts text in iOS. Apple just added a ton of new options. If you have your emoji keyboard enabled already, you don't have to do anything. If not, you can enable it in the Settings app by going to General -> Keyboard -> Keyboards -> Add New Keyboard. That will bring up a list. Choose Emoji and you're all set.
Everyone's trying to track you on the web, and your phone is no different. If you'd rather advertisers not track your activity and serve up targeted ads, iOS 6 lets you turn off tracking with a simple switch. Just head to Settings > General > About > Advertising and flip the switch to On. It may take a little while for you to stop seeing targeted ads, but soon enough your activity should be much more private.
Apple update the Clock app?which I still hold to be my favorite native app?to give the alarm functionality a boost. No longer do you have to wake up to one of your ringtones. Instead, you can pick any song in your library. You could even make a recording of yourself telling you to wake the hell up, sync it to your iDevice, and open your eyes to a sunny day and your own, obnoxious voice. Or you could just pick a song that you like. Regardless, you now have a choice. That's very much appreciated.
Although not available on all devices, newer iPhones and iPads have a new EQ setting: Late Night. This option lowers bass levels and attempts to make your music less-intrusive in the evening so you can listen and fall asleep easily without being distracted by anything too jarring. Why Apple didn't include this option on earlier devices is beyond us, but iOS 6 has shown how much they like to unnecessarily limit their software to keep you from getting off the upgrade treadmill.
Don't care if you get an iMessage from an unknown source? You don't have to. If you head into the Settings app, then Notifications, then Messages, you can set your alerts to only show up for your contacts. If you don't want to be bothered by people who aren't worth sticking in your contacts?like spam message bots, for example?iOS 6 lets you ignore them.
Apple added text expansion to iOS 5, and it was awesome, letting you type in long usernames, addresses, and other text with just a few strokes on your keyboard. We showed you some essential shortcuts to set up, and now iOS 6 has made the feature even better, letting you sync it between your other iOS devices (like an iPod touch and an iPad)?along with your custom keyboard dictionary. To do so, you'll need an iCloud account. Then, just head to Settings > iCloud, and scroll down to Documents & Data. Tap it, flip the switch to On, and do the same on your other iOS 6 devices. Your custom dictionary and shortcuts should stay in sync between all your devices.
Apple told us Siri got smarter in iOS 6, but they neglected to mention that she'd launch apps for you. All you have to do is activate Siri and then say the word "launch" plus the name of the app you want to open. While this may seem a little lazy, it's really useful if you have a bunch of apps and don't necessarily remember where they all are. You no longer need to search?Siri can do the work for you.
A common Mail complaint among Gmail users has long been the need to choose between archiving and deleting a message. iOS just never provided a way to choose on the fly. Now you can. To do this, open a message, tap and hold the Archive button, and make your choice. The unfortunate reality is that you have to actually open the message to do this. You can't tap and hold the Archive button in list view to get these options. That said, it's a welcome improvement. We still prefer Sparrow, though.
People are not happy with the new Maps app in iOS 6. It's full of problems. One of the major complaints is that it only provides driving directions, leaving walkers, bikers, and public transit users behind. The good news is that Apple didn't leave out these features entirely. In fact, walking directions are still available. To find them, just tap the bent arrow "directions" button in Maps and you'll see your recent destinations. From there, you can toggle between driving, walking, and public transit. Walking directions will work without issue. Public transit, on the other hand, will try to route you to another app (and fail, for now). Hopefully we'll see Apple improve Maps quickly and bring back these important, lost features. In the meantime, if this secret feature isn't enough to satisfy you then check out Lumatic. It might do the trick.